Food delivery has increased by leaps and bounds across the Southeast Asian region, driven largely by the pandemic and its movement restrictions.
The profile of those who order has shifted from time-pressed millennials to consumers at all levels. Several F&B owners – from large global multinationals to mom and pop outlets – have opted for a digital presence.
Our latest webinar discusses the future of food delivery in the region, which is expected to reach $28 billion by 2025. The panel will discuss the consumer trends that have driven the rapid growth of food delivery, and if they are here to stay; how FMCG retailers are changing their business models to make the most of this new avenue for growth, and how brands with a long history of dining are working with platforms like Grab to reach an increasingly digital consumer base.
Topic covered will include:
- The rapid rise of food delivery to become the most penetrated digital service in the post-pandemic world (according to the 2021 e-conomy study);
- Why despite rapid adoption, there is still room for growth;
- The changing relationship between brands and food delivery platforms
The webinar is scheduled for March 15, 2022 at 3:30 PM SGT.