Aniruddha Patil’s platform charged just Rs 1,000 per month while allowing restaurant owners to “unbundle” the many services provided by food delivery networks. Aniruddha Patil founded Pune Orders.in, the city’s first food delivery website, two years ago with the aim of providing an alternative to established players who charged exorbitant commissions.
“While charging a commission is a legal method of running a business, established players charge commissions of up to 30%.” Small and medium-sized businesses can’t afford it, but given the market duopoly, they have little or no say,” he says.
Patil’s platform cost restaurant owners as little as Rs 1,000 per month and gave them the ability to ‘unbundle’ the many services that are often lumped together under the heading of ‘food delivery platforms’. Patil’s company is now able to offer personalized services to new food and other businesses after successfully fulfilling over 30,000 orders in just two years.
Patil, a software professional with years of experience in the IT industry, is a well-known figure in the city’s food and hospitality industry. As founder of the Facebook Pune Eats Out page, Patil has over the years nurtured and built a community of serious foodies in and around the city. What started as a social media reviews page has grown into a community of 1,70,000 enthusiastic people.
Members of the platform include those with a specialist interest in food, such as restaurateurs, home chefs and others.
Patil realized that the excessive commission charged by food delivery platforms was a widespread complaint after being associated with the food industry and working closely with them. This realization came after Patil worked closely with those in the food industry.
“I really like the concept of getting food delivered… They’ve bundled together a variety of services, like payment and delivery, and the only alternative left for restaurant owners is to embrace this new model. Therefore, the retailer is obligated to pay the fee even if the consumer is located just down the street, as he pointed out. The solution that PuneOrders.in provides to this problem is to “unbundle” the services and enable two-way communication between the company and its customers.
When a customer places an order through the platform, the business owner has the choice to select the full set of available services or choose which ones they want to use. If the business owner wishes, we will assist with product delivery and collect payment. On the other hand, the owner of the company has the option of personally delivering the order and obtaining payment for it. Meal delivery systems didn’t have that choice, he said.
This adaptability of the service is an added advantage, and businesses that wish to join the platform must pay a price of Rs 1,000 each month.
There are already more than 500 member companies of the PuneOrders.in network. These businesses range from five-star hotels like The Conrad to companies like Tata Motors Grhini Social Welfare Society, an organization that specializes in homemade snacks.
He said having a variety of options available helps business owners choose the deal that works best for them. After a period of two years, Patil’s platform has finally reached profitability and is ready to expand to more advanced models. He said “we want to explore models that will allow food start-ups and home cooks to pay per order and other revenue models.” “We want to explore models that will allow food start-ups and home chefs to pay per order.”