- DoorDash became the number one food delivery company in the United States in 2019.
- It overtook Grubhub with a strategy of taking on the suburbs and developing its own technology.
- Here is the list of 17 powerful players responsible for the success of the food delivery juggernaut.
DoorDash was founded in 2013 by Stanford University students Tony Xu, Evan Moore, Stanley Tang and Andy Fang, who put their “coding hatsto help small businesses with local delivery.
Six years later, DoorDash has become the number one food delivery operator in the United States, overtaking market leader Grubhub. The San Francisco-based delivery operator has remained a food delivery juggernaut ever since, thanks to an army of leaders responsible for logistics technology, restaurant partnerships, marketing, app design, data , legal and its drivers.
Leaders like Xu and Christopher Payne, Chairman of DoorDash, are well-known leaders, but many others worked behind the scenes to push DoorDash to the top and its eventual initial public offering in 2020. Insider offered a definitive list of those executives — some of whom were among the company’s first 20 employees.
Many of these executives slept on air mattresses set up in local offices at the start of DoorDash as they worked tirelessly to scale the startup across the United States with a strategy of developing their own technology and delivering in the suburbs, not just in the big cities. They helped market products such as the DashPass membership program and the DoorDash Drive white-label delivery platform. These products have increased order frequency and attracted top chains like Wingstop and Chipotle, crucial partnerships struck at the height of the delivery wars.
Here are the 17 power players of DoorDash: