IFF (New York City) will showcase its combination of new delivery formats and branded ingredients at next week’s Natural Products Expo West in Anaheim, CA. The company will be exhibiting at booth #2533.
Samples the company will premiere at the show include: 1) an immune-boosting peach and mango stick pack with the company’s Howaru Protect Adult Bifidobacterium lactis Probiotic strain BI-04 plus a blend of Pure Source vitamins from its PowderPure line and natural Tastepoint flavors, 2) a coffee flavored brain health bar containing the company’s Neuravena green oat extract and cold brew coffee PowderPure, and 3) chai flavored chocolates for digestive health touting the company’s Howaru Kids Digestive Health products B. lactis HN019 strain and PowderPure ginger.
IFF says it has a strong focus on unique formats such as chocolate bars, drinks and gummies that expand delivery possibilities beyond traditional tablets and capsules. In a press release, Jennifer Montgomery, Global Marketing Leader, IFF, said: “In 2021, there was a 33% increase in the number of consumers treating food as medicine, compared to 2020. This trend is expected to continue into 2022 as more consumers seek out unique products. , delicious solutions that support their overall health. We look forward to working with customers on-site to identify the ingredients, formats, tastes and scents that best suit their brand. »
Other unique IFF ingredient blends on display will be Howaru Feminine Health with PowderPure Cranberry for women’s health, Howaru Protect Adult with Echinacea EFLA 894 for immune support, and Howaru Calm with Sharp-PS for brain health. Additionally, the company will present new clinical data on Neuravena Green Oat Extract, its fast-acting nootropic ingredient.