Food delivery startup Elmenus backed by Careem

Egyptian food delivery startup Elmenus secured an undisclosed investment from the Uber-owned transportation and food delivery platform Careemheadquartered in Dubai and operates in over 100 cities in 15 countries, including the Middle East, Africa and South Asia regions.

Careem is one of the biggest brands to invest in the growth opportunities of Egypt, which is the most populous country of the 22 nations that make up the Arab world, Bloomberg reported on Monday (February 28th).

See also: World Bank backs Egypt’s $50m venture capital program

Elmenus operates in five cities in Egypt and works with over 12,000 restaurants. Co-founder and CEO of Careem Moudasir Sheikha said in a statement that the partnership with Elmenus extends its own reach into “one of our largest ridesharing markets.” This move also brings Careem closer to its goal of bringing a super app to the region.

According to the report, Careem’s planned super app for the UAE would offer 11 services, including carpooling, food and grocery delivery, and payments. Currently, Careem delivers food to Saudi Arabia, United Arab Emirates, Jordan, Pakistan and Qatar.

Headquartered in Dubai, Careem is a rental vehicle company that operates in over 100 cities in 15 countries across the Middle East, Africa and South Asia regions. The company was acquired by Uber in 2020 for $3.1 billion.

Read more: Uber’s Careem is looking to hire more than 200 employees to launch a super app

Founded by Amir Allam in 2011 as a food directory, Elmenus got a facelift in 2018 by adding a fully automated online ordering and delivery service. The company strives to be a comprehensive food discovery platform where users share photos and details about the various dishes they explore. Former Elmenus backers include Egyptian payments company Fawry and David Buttress, the former CEO of Just Eat, who sits on Elmenus’ board.

With more than 100 million people, Egypt’s food delivery market is estimated to be worth $2.8 billion, according to Careem’s statement. Yet 90% of customers still place orders for food delivery and basic necessities over the phone.

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